Businesses strive to rank higher on Google and attract a large amount of website traffic, which leads to increased sales. The primary source of website traffic is often organic search, so even traditional businesses recognize that they must accelerate the shift to digital. But what does Google consider when determining your ranking, and what can you do to rank higher on Google and increase your website traffic? Read on to find out.
What are Google Algorithms?
As a result of its sophisticated algorithms, Google can retrieve data from its search index and immediately render the best possible results for a given query. Google display results ranked by relevance on their search engine results pages (SERPs) using a combination of algorithms and a variety of ranking factors., such as the relevance and quality of the content against a particular search query.
What is SEO, And How Does It Work?
Search engine optimization (SEO) refers to strategies that allow your website to rank higher in SERPs (Search Engine Results Pages). By ranking higher in search engine results, it can increase the visibility of your website to users searching for products and services, thereby resulting in more organic traffic and sales leads. In short, SEO improves the ranking and visibility of your website.
Why Is SEO Important for Your Business?
The overwhelming majority of online experiences begin with a search engine. In essence, search engines have one goal - to provide you with the most relevant results in response to your search query. Every second, over 695,000 searches are conducted on Google alone. In other words, for every second that your website is not indexed on Google, you are possibly losing out on hundreds, if not thousands, of opportunities for someone to visit your website, read your content, and potentially purchase your product or service.
A fact of life is that your company is unlikely to survive long without at least some presence on Google. Furthermore, the top five Google search results receive 67% of all clicks. If your product or content appears on any other page than the first page of Google search results, it is equivalent to not ranking.
Implementing more advanced SEO strategies will increase the visibility of your website in search engines and thereby increase your website traffic that may generate leads and sales. At this point, you can see why search engine optimization is so important.
What Are Backlinks?
Backlinks or inbound links are links from one website to another website. Backlinks and SEO are always intimately related, just like bread and butter. Backlinks can help you increase your website's Domain Authority, Page Authority, and URL Rating, directly affecting your website's ranking and thus playing a crucial role in Search Engine Optimization. In light of this, any discussion about SEO is bound to mention backlinks in some form.
Why are Backlinks Important for Your Business?
1. Improve Your Website Rankings on Google
When it comes to SEO, backlinks are imperative because Google will place more credit on websites with high-quality backlinks and make them more valuable than others in SERPs.
Additionally, backlinks are a sort of "vote of confidence" from one website to another. As a result, links from other websites pointing to your website signal that others provide a positive review of your content to the search engines. Thus, search engines will infer that your content is valuable and should rank higher on search engine results.
2. Faster Indexing
Google spiders rely on backlinks when they search, crawl, and index webpages on your website, so having many backlinks increases your chance of being found easily and quickly. Through backlinks, Google can discover new pages more quickly. Your website will then be indexed faster and rank higher.
3. Get Referral Traffic
Backlinks drive free traffic to your website. For example, if a user reads an informative blog, sees a hyperlink, and feels that the topic is important or relevant to their search, they may click on the link to your website. This type of traffic is known as referral traffic, and it is known to have a positive impact on your website's ranking and credibility..
In both organic and referral traffic, backlinks play an important role. Irina Nica, a senior content strategist at HubSpot, states that high-quality backlinks increase website traffic through two primary ways: boosting ranking and generating referral traffic.
How To Improve Your Google Rankings, And Increase Your Website Traffic?
1. On-Page SEO Strategies
An on-page SEO strategy involves structuring your website in such a way that it ranks higher in SERPs and earns more relevant traffic - including keywords, content, and website structure. Below are the examples:
✅ H1 heading tag — An H1 tag indicates the primary heading of a webpage. It is typically the main title of the page, article, or blog post. Make sure that the H1 tag includes your target keywords.
✅ H2 heading tag — These headers are commonly used because they divide the content into smaller sections. Consider H2 headers to be the main points of your content.
✅ Meta Descriptions — A captivating meta description (displayed on the SERP) can increase your click-through rate, directly related to rankings and traffic.
✅ Image Alt Text — Every image on your website should contain relevant keywords accompanied by alt text. The alt text should consist of 8-10 words describing the image. People search images on the web and click on them can drive traffic to your website.
✅ Mobile Responsive — Statistics indicate that 60% of website traffic comes from mobile devices. Considering more than half of your customers use a mobile device to access your website, ensure that they have a pleasant experience on your website. In addition, Google now prioritizes mobile-friendly websites, directly affecting your rankings.
✅ Good Content — Do not forget that content is still the king! You must have quality content to rank higher and get more organic traffic. The search engine cannot read your articles in the same manner as humans. However, they can evaluate a few signals to determine whether your content is worth recommending to the searchers.
✅ Internal Links — Links to pages within your website can provide helpful information to visitors and engage them.
✅ User Friendly — If your website is not intuitive and easy to navigate or pages fail to load quickly, visitors will go elsewhere.
2. Off-Page SEO Strategies
An off-Page SEO is what you do to increase the authoritativeness of your website, one of the most significant factors used by search engines such as Google for ranking your website in search results.
✅ Create unique and valuable content that people will share with others.
The term "long-tail keywords" refers to keywords or phrases that are more specific and usually longer than more common keywords. Generally, long-tail keywords receive less search traffic, but they have higher conversion rates. You can gradually increase traffic to your website by using these strategies, allowing new and highly motivated audiences to find you. Nugget Global is a credible global SEO service platform that has completed over 4,500 SEO backlink projects. We have many repeat customers that consistently use our services, which is a testament to our quality. Creating or building backlinks can be a time-consuming and tedious process. Allow us to handle this difficult task for you. Our super-powerful SEO backlink services include the following:
We will create 500 super powerful do-follow backlinks to your website (with content relevant to your niche). These backlinks are from high-authority private blogs that have a high Moz rank. Here is the list of blogs in which you will find 47 blogs with DA 70+, eight blogs with DA 60+, 18 blogs with DA 40+, and 16 blogs with DA 30+. This is an unusual combination of high DA and high Moz rank blogs on the market. You can verify this by using this online checker tool.
In addition to these 500 high-quality and super powerful backlinks, we will provide you with a further 900 - 1,000 backlinks with DA 25 - DA 35 as a welcome gift (bonus).
We can embed your YouTube video in the articles. By doing so, your video will gain more exposure and traffic.
Kill two birds with one stone: Our high-quality backlinks can boost the traffic and rankings for both your website and YouTube video.
Our high-quality backlinks usually get indexed by Google fast because Google values backlinks from websites with high domain authority. That's why we are confident to boost your Google rankings significantly. Backlinks play an essential role in both organic and referral traffic. In addition to boosting your rankings in SERP, our high-quality backlinks can drive significant referral traffic to your website. In the end, achieving Page One ranking is only a matter of time.
Off-page SEO is best achieved through backlinks. The number and, more importantly, the quality of backlinks you can get for your website is the most crucial factor that impacts your Google rankings and website traffic. Below are the ten tips for getting free backlinks to improve your rankings and increase traffic to your website.
Ten Tips On How to Get Free Backlinks:
✅ Publish excellent blog posts regularly on your website.
✅ Make comments on other blogs — Today's SEO link-building strategies still take advantage of blog comments. These free backlinks must, however, be deployed naturally.
✅ Participate in online forums.
✅ Answer questions on Q&A websites.
✅ Contact website owners and ask them to share your content if you feel it adds value to their content.
✅ Use infographics — Among the most effective methods of obtaining free backlinks are visuals, particularly infographics.
✅ Use HARO — HARO stands for Help A Reporter Out. Bloggers have been using HARO to get free backlinks. In terms of SEO strategies, marketers use HARO primarily for link-building purposes.
✅ Take Advantage of Guest Posting — You can reap benefits from implementing guest posts into your link-building strategy. Guest posting on websites related to your business will provide you with backlinks and allow you to reach out to new audiences.
✅ Use Social Media — Social media is the platform where you can post your backlink independently. Among the most common ways, experts use social media to get free backlinks is to include their website URLs on their profiles. The next most common way is to share your website content on social media.
3. Use Long-Tail Keywords
Using long-tail keywords can be very effective for your SEO strategy. Long-tail keywords are helpful when there is much competition in your industry or for the main keywords you wish to rank on Google. Thus, most businesses can benefit from this strategy because it helps attract visitors with specific search intent.
The more specific and long-tail your keywords are, the easier it will be to rank them higher because fewer websites compete for high rankings on Google's search results pages for long-tail keywords. Thus, focusing on many long-tail keywords can result in enormous traffic to your website.
Why Choose Our SEO Backlink Services?
Create 500 Super-Powerful High DA Backlinks For a Low Price of $30
We will customize all the blog URLs to make them relevant to your business field and keywords. So, if your keywords and industry are related to hair salons, your blog URLs will be hairsalonxxxx@xxx.com, hairsalonproductsxxxx@xxx.com, hairstylistxxxx@xxx.com, etc.
Keyword-relevant blog URLs can help your website rank much faster and higher.
Embed Your Video to Increase Views and Traffic
Indexed by Google for Faster and Better Ranking
Increase Your Website Traffic To Reach Page One
Look no further. Order now to skyrocket your Google rankings and increase your website traffic.
Click on the iHerb image above for a 10% discount on your entire order (excluding special-price items).
The discount will be automatically applied at checkout.
Please note that you must spend at least $60 to qualify for the 10% discount.
Frequently Asked Questions
What kind of information should I provide to you?
After making the payment, a thank you page will pop up where you can select the form relevant to your order. Fill it in and then submit it. We'll receive all the required information to work on your order.
How fast can I receive a work report from you?
How many anchor text per article?
Do you accept a foreign language?
Are the articles you use niche relevant?
Do you offer backlinks from famous news sites?